GrowthOps Asia has made strategic appointments to strengthen its teams in the Southeast Asia region. David Isaac Mathews was appointed Chief Growth Officer for the Southeast Asian region, and in his place, Shaad Hamid was named General Manager of the Singapore agency. GrowthOps has also appointed Chris Greenough as General Manager of Malaysia.
Between Singapore and Malaysia, Hamid and Greenough oversee a diverse team of some 200 professionals, in highly sought-after technology, user experience, creative, consulting, and marketing roles.
GrowthOps Asia is a marketing technology agency known for generating positive outcomes from high-impact digital experiences. To help companies accelerate their growth, the agency derives insights from end-to-end Customer Experience (CX) audits, and marries those insights with their knowledge of leading digital experience platforms. This strategic approach results in highly effective marketing campaigns.
“Businesses today are rapidly evolving through digital transformation, but sustaining growth is difficult because the traditional ways of reaching a customer are no longer as impactful,” says Chee Hung Goon, CEO of GrowthOps in Asia. “We are growing, because our partners are gaining confidence from our ability to identify where their customers are, and how best to reach and retain them on digital platforms.”
Other recent senior hires across the regional team include Su-Ann Teh as Digital Transformation Director; Edith Chin Siew Li as Head of Finance; Amelia Peng, Client Service Director; and Arshpreet Kaur as Corporate Legal Advisor. Additionally, Lik Pin Ong has been promoted as Head of Platform Delivery; and James Ng has been promoted to Head of CRM.
Mathews said: “Driving growth increasingly requires regular innovation at the intersection of product and marketing strategy; our multi-disciplinary consulting and implementation teams are assembled to support that. At GrowthOps, we are guided by the customer experience and journey, and our aim is to implement the marketing technology needed to bring data-driven decision-making to the C-suite. Comprehensive marketing strategy and full-funnel marketing are the cornerstone of our best-practice methodologies, based on the learnings of what top-quartile CMO’s do to Build, Launch and Grow.”
Pictured Left to Right: Shaad Hamid, David Isaac Mathews, Chee Hung Goon and Chris Greenough.