FCB Malaysia picks up creative duties for Spritzer

FCB Malaysia has added another client with Malaysia’s leading mineral water brand, Spritzer, handing creative duties to the agency. The appointment came as a result of a credentials presentation and subsequent follow-up discussions between both client and agency on the ambitions for the brand.

Shiao Chan, Group Marketing Manager of Spritzer Malaysia, said: “FCB’s reputation speaks for itself. They are masterful storytellers with an undeniable passion for building and enhancing the stature of local brands. With their solid FMCG experience at our disposal, we’re confident that this partnership will bring to life the many tales that are waiting to be told for Spritzer.”

Shaun Tay, Co-owner & CEO of FCB Malaysia, said: “We are a proud Malaysian-owned-and-operated agency, so winning over a major Malaysian brand like Spritzer has always been a dream. What I personally appreciate is the clarity of vision that the Spritzer marketing team has for the brand, and we’re excited to be part of its continuous story of success.”

It’s understood that FCB has already started work on several key campaigns for 2022 as Spritzer’s new agency of record.