Landmark’s Christmas campaign sees toys and ornaments come alive via Isobar Hong Kong
Landmark has partnered with Isobar Hong Kong, dentsu international’s creative agency to created this ‘Share Joy’ Christmas campaign featuring toy Christmas characters which come to life.
With the most festive season of the year around the corner, it marks the time of seeing dangling ornaments and colourful, creative Christmas ideas everywhere in the city. Major retailers need to constantly think of refreshing celebrations to surprise its guests every year to acquire footfall, maximise exposures and drive revenue in this competitive period. Therefore, having distinct and creative decorations and activations are often the keys to earn virality and raise the reputation of the place.
Every year, we see LANDMARK being a legendary shopping destination to constantly surprises its visitors with stunning decorations. And this year, LANDMARK raises its bar again to design a “Christmas Joy House” filled with special Christmas toys across various generations. Each character has its own personality to lead visitors to unveil the wonderful joyous moments that LANDMARK has to offer.
With the toy character assets, Isobar Hong Kong developed the messaging platform:
“Share Joy.” The platform spun off to video stories, in-mall digital displays, trams as well as social content to introduce the toy characters and spread the joy around town. Various social content will be released throughout the season to drive repeated visits to the mall, simply because every time when you go to LANDMARK during the Christmas period, there is always something new to discover.
Our primary goal is to create vivid and creative storytelling from LANDMARK’s Christmas characters, so guests’ imagination can run wild.” said Jeffry Gamble, Chief Creative Officer, dentsu international Hong Kong. “We brought them to life through personification, granted them special powers and showcased them under “Share Joy”, so guests are drawn to explore and discover new spots in the mall.”
Credits:
Isobar:
Simone Tam, CEO
Jeffry Gamble, CCO
Anna Wong, Chief Growth Officer
Wing Chan, Digital Strategy Director
Chester Tang, Creative Director
Ken Lo, Creative Director
Koki Takeya, Senior Art Director
Alison Ho, Senior Copywriter
Vanessa Chiu, Art Director
Cheuk Lun Chan, Assistant Art Director
Rosa Pang, Senior Account Director
Sharon Ling, Senior Account Executive
