Flock Creative Network takes out Indonesia’s Creative Agency of The Year at Citra Pariwara 2021
The 34th celebration of Citra Pariwara, the largest advertising festival in Indonesia, carried “Embrace (in)Sanity” as its main theme. With 1772 entries this year, the Creative Agency of The Year award was handed to Flock Creative Network (FCN), who have gone back-to-back after winning the award last year.
Flock Creative Network and Hakuhodo Indonesia were the stars of this year’s Citra Pariwara awards. Citra Pariwara is Indonesia’s creative awards festival and awards. As can be seen from the chart below the top two agencies in the country are Flock Creative Network and Hakuhodo Indonesia.
Flock Creative Network were named Creative Agency of the Year and picked up the Grand Prix award and the only Gold awarded. The Grand Prix and Gold went to an out of home campaign for McDonald’s titled “Get Yourself Together” (see below). The agency also picked up 9 Silver, 4 Bronze and 11 Finalists.
Hakuhodo Indonesia’s creditable performance included 9 Silver, 5 Bronze and 3 Finalists.
LynxFilm successfully snatched the Craft House of the Year award, followed by Dentsu Media for the Media Agency of the Year and Goodstuph being awarded as the Digital Agency of the Year. Whilst the award for Advertiser of the Year was given to PT Rekso Nasional Food.
The 34th of Citra Pariwara is a form of appreciation for everyone in the creative industry in Indonesia, especially in the advertising field, who have managed to keep their best work and spirit going amidst the pressure and uncertainty – aligned with this year’s theme, Embrace (in)Sanity. Working from home for almost every day, the struggle of working under pressure with lots of demands potentially disturb our soul and mental-health stability. Even with this situation, our creative peeps are still able to produce remarkable works.
Reza Fitriano as the Chairman of the Organizing Committee of the 34th Citra Pariwara expressed his appreciation and credit for all the respective parties.
Fitriano said: “Amidst challenges and difficulties, the creative people of Indonesia successfully showed their ability to not be trapped in the situation and keep producing great works. We have seen it in the 1772 entries from 103 companies, amazing works that are produced by all of us who could embrace our insanity. The ‘insanity’ part from each of us is what keeps us going, bringing impact for the industry and the people in it.”
The 34th Citra Pariwara festival presented a series of top and international-class judges, namely Reed Collins, Chief Creative Officer APAC Ogilvy, Hongkong, Joji Jacob, Co-Founder & Creative Partner BLKJ, Singapore, Jung A Kim, Executive Creative Director Innocean Worldwide Seoul, Damisa Ongsiriwattana, Co-Founder Sour Bangkok, Thailand, Ajay Vikram, Chief Creative Officer Publicis, Singapore, Akae Wang, Executive Creative Director Tencent, Shenzhen China, Nikhil Panjwani, Creative Director BBH, Singapore, Aste Gutierrez, Creative Director Droga5, New York USA.
Devi Attamimi, Co-chairwoman Citra Pariwara 2021 mentioned that every year, Citra Pariwara is more than just an awarding event, but it is a platform for young creative talents to gain their skills, knowledge, and inspiration through a series of Seminars and Masterclasses. “At least there are 1000 registrants who participated in the series of Seminar and Masterclasses this year. We hope that what our speakers presented will inspire them to continue producing stunning works.”
The series of Seminar and Masterclasses held inspirational topics, presented by notable industry leaders such as Phannika Vongsayan dari Wolf BKK, Aste Gutierrez Droga5 New York, Dimas Djayadiningrat, Chandra Liow, Andi S . Boediman, Hazen Mardial, Nanda Ivens, Ivan Lanin, Handoko Hendroyono, and so much more.
Being conducted virtually, the awarding night of the 34th Citra Pariwara was held in a more engaging way. Although it was limited, the invited finalists further enhanced the liveliness of the culmination of this event. It was recorded that thousands of participants attended the 34th Citra Pariwara awarding night, both online and offline.
Citra Pariwara is an annual awarding event hosted by Persatuan Periklanan Indonesia (P3I) – DKI Jakarta. Chairman of P3I Jakarta, Elwin Mok congratulated all winners and hoped that the success of this year could bring more glory for the creative advertising industry.
“In today’s challenging times, advertising people are actually needed to find creative breakthroughs. Bringing solutions for clients, which are expected to contribute to the revival of the economy. Our insanity makes the world stay sane for a lot of people. And with all the achievements of Citra Pariwara this time hopefully could be a sign of the improvement of economic conditions in the coming year.”
This year’s event is made possible with the contributions from the sponsors involved, including TikTok For Business, GoPay, Superlive, BCA, and so much more. “The 34th Citra Pariwara event would not have been possible without the support of all parties involved. We thank you for your attention, support, and real contributions to the creative advertising industry. Hope the best for all of us, and see you next year!” says Fitriano.
The Citra Pariwara 2021 winners are listed below:
Creative Agency of the Year:
1. Flock Creative Network
2. Hakuhodo Indonesia
4. Berakar Komunikasi
5. Dentsu Creative
Digital Agency of the Year:
2. Dentsu Digital
3. Redcomm Indonesia
4. Bukalapak Creative House
5. Alva – Olrange
Media Agency of the Year:
1. Dentsu Media
2. Wavemaker Indonesia
Craft House of the Year:
1. Lynx Films
2. Think Tank Indonesia
3. Neverland Studio
Advertiser of the Year:
1. PT Rekso Nasional Food 2. Netflix
3. Sushi Sei
4. The Coca-Cola Company
5. PT Bank UOB Indonesia
Are the Ogilvy’s, Leo Burnett’s, Saatchi’s, BBDO’s etc really that bad in Indonesia?
See the winning grand prix ad on this artcile. any experinced person can tell – its scam n fake. done just for this award. I am sure its not even pasted on McD resturant’s wall (by a jr. acc/creative team 😉
This is spsonsor’s award show. do many entries, sponosr something, do their call for entry campaign and win big. No int group will do that.
The most funniest thing – this show has given metals to their own call for entry campaign done by this winning agency.
Perhaps they are not as good as the winners…that sounds just a little more positive 🙂
Another ‘perhaps’ is ‘clients want safe because it is easy to sell to the boss’
@CP The McDonald’s campaign is very deserving. I’m certain that the McDonald’s client in Indonesia approved the campaign so what’s
the problem? The jury only gave one Gold award which shows that there is credibility in the judging. The jury was first class so your comment on the results being tied to sponsorship is ill informed. Many award shows incl D&AD and One Show award their call for entry campaigns.
Agree the ad is creative and good. But i wish it was real and for real consumers, with a media plan/budget 🙂 hope you understand this part, worked a bit for the brand or product. And consumer got the little clever joke of Mmmm as screw 🙂 They are not design juries. right?
If an agency is becoimg the best in any show on this kind of ad, then something wrong in the whole culture of adv there.
@CP. I scanned all postings on McD’s Indonesia IG account – all the way back to Oct 2019 – and I couldn’t find these ads. Hmmm, I wonder why McD didn’t feel these award winning ads were worthy of even a post on their IG account.
@Alas We’ll Probably Never Know.
I scanned Burger King’s US IG account – all the way back to 2017 – and I couldn’t find Moldy Wopper or the Cannes Grand Prix Burning Stores.
Agree with @The gold is gold. The client loved the campaign and approved it. Well done to Flock for enjoying a great relationship with the client.
Guys whoever is supporting scam ads… you are killing the younger generation. This mentality is leading Indo young creatives into a different culture. 90 percent of them doesnt put effort on real breif and only spends nights to make the ad for their award show. When i was working their before i went back to Singapore i witnessed it live.
Common – is this ad for consumers 🙂 kidding me.
@J A . Scam ads are not restricted to any one show, they are in every show around the world, always have been, always will be. Don’t be so bloody judgmental on this one! No wonder, you went back to Singapore… Grow up.
@Icardi: First, thanks for accepting its a scam ad.
Second, don’t get personal here. But I pity the thinking and your acceptance of scam.
I feel its unfortunate culture for young creatives there and ‘grown ups’ like you who are in this trap.
Suggestion: grow wise while I try to grow up.
No wonder…Indonesia is only famous for print ads (scam).
@JA. If I was a young creative in Jakarta I’d want to work at Flock or Hakuhodo. Young creatives need creative opportunities otherwise their career stifles and they end up old, jaded and expendable. Play the game and good luck.
@Play the game: Yes thats the easy way out. A massive agency with massive client list with massive money getting famous for print ads which is not for real consumers. Its a trap not a game.