The 34th celebration of Citra Pariwara, the largest advertising festival in Indonesia, carried “Embrace (in)Sanity” as its main theme. With 1772 entries this year, the Creative Agency of The Year award was handed to Flock Creative Network (FCN), who have gone back-to-back after winning the award last year.
Flock Creative Network and Hakuhodo Indonesia were the stars of this year’s Citra Pariwara awards. Citra Pariwara is Indonesia’s creative awards festival and awards. As can be seen from the chart below the top two agencies in the country are Flock Creative Network and Hakuhodo Indonesia.
Flock Creative Network were named Creative Agency of the Year and picked up the Grand Prix award and the only Gold awarded. The Grand Prix and Gold went to an out of home campaign for McDonald’s titled “Get Yourself Together” (see below). The agency also picked up 9 Silver, 4 Bronze and 11 Finalists.
Hakuhodo Indonesia’s creditable performance included 9 Silver, 5 Bronze and 3 Finalists.
LynxFilm successfully snatched the Craft House of the Year award, followed by Dentsu Media for the Media Agency of the Year and Goodstuph being awarded as the Digital Agency of the Year. Whilst the award for Advertiser of the Year was given to PT Rekso Nasional Food.
The 34th of Citra Pariwara is a form of appreciation for everyone in the creative industry in Indonesia, especially in the advertising field, who have managed to keep their best work and spirit going amidst the pressure and uncertainty – aligned with this year’s theme, Embrace (in)Sanity. Working from home for almost every day, the struggle of working under pressure with lots of demands potentially disturb our soul and mental-health stability. Even with this situation, our creative peeps are still able to produce remarkable works.
Reza Fitriano as the Chairman of the Organizing Committee of the 34th Citra Pariwara expressed his appreciation and credit for all the respective parties.
Fitriano said: “Amidst challenges and difficulties, the creative people of Indonesia successfully showed their ability to not be trapped in the situation and keep producing great works. We have seen it in the 1772 entries from 103 companies, amazing works that are produced by all of us who could embrace our insanity. The ‘insanity’ part from each of us is what keeps us going, bringing impact for the industry and the people in it.”
The 34th Citra Pariwara festival presented a series of top and international-class judges, namely Reed Collins, Chief Creative Officer APAC Ogilvy, Hongkong, Joji Jacob, Co-Founder & Creative Partner BLKJ, Singapore, Jung A Kim, Executive Creative Director Innocean Worldwide Seoul, Damisa Ongsiriwattana, Co-Founder Sour Bangkok, Thailand, Ajay Vikram, Chief Creative Officer Publicis, Singapore, Akae Wang, Executive Creative Director Tencent, Shenzhen China, Nikhil Panjwani, Creative Director BBH, Singapore, Aste Gutierrez, Creative Director Droga5, New York USA.
Devi Attamimi, Co-chairwoman Citra Pariwara 2021 mentioned that every year, Citra Pariwara is more than just an awarding event, but it is a platform for young creative talents to gain their skills, knowledge, and inspiration through a series of Seminars and Masterclasses. “At least there are 1000 registrants who participated in the series of Seminar and Masterclasses this year. We hope that what our speakers presented will inspire them to continue producing stunning works.”
The series of Seminar and Masterclasses held inspirational topics, presented by notable industry leaders such as Phannika Vongsayan dari Wolf BKK, Aste Gutierrez Droga5 New York, Dimas Djayadiningrat, Chandra Liow, Andi S . Boediman, Hazen Mardial, Nanda Ivens, Ivan Lanin, Handoko Hendroyono, and so much more.
Being conducted virtually, the awarding night of the 34th Citra Pariwara was held in a more engaging way. Although it was limited, the invited finalists further enhanced the liveliness of the culmination of this event. It was recorded that thousands of participants attended the 34th Citra Pariwara awarding night, both online and offline.
Citra Pariwara is an annual awarding event hosted by Persatuan Periklanan Indonesia (P3I) – DKI Jakarta. Chairman of P3I Jakarta, Elwin Mok congratulated all winners and hoped that the success of this year could bring more glory for the creative advertising industry.
“In today’s challenging times, advertising people are actually needed to find creative breakthroughs. Bringing solutions for clients, which are expected to contribute to the revival of the economy. Our insanity makes the world stay sane for a lot of people. And with all the achievements of Citra Pariwara this time hopefully could be a sign of the improvement of economic conditions in the coming year.”
This year’s event is made possible with the contributions from the sponsors involved, including TikTok For Business, GoPay, Superlive, BCA, and so much more. “The 34th Citra Pariwara event would not have been possible without the support of all parties involved. We thank you for your attention, support, and real contributions to the creative advertising industry. Hope the best for all of us, and see you next year!” says Fitriano.
The Citra Pariwara 2021 winners are listed below:
Creative Agency of the Year:
1. Flock Creative Network
2. Hakuhodo Indonesia
4. Berakar Komunikasi
5. Dentsu Creative
Digital Agency of the Year:
2. Dentsu Digital
3. Redcomm Indonesia
4. Bukalapak Creative House
5. Alva – Olrange
Media Agency of the Year:
1. Dentsu Media
2. Wavemaker Indonesia
Craft House of the Year:
1. Lynx Films
2. Think Tank Indonesia
3. Neverland Studio
Advertiser of the Year:
1. PT Rekso Nasional Food 2. Netflix
3. Sushi Sei
4. The Coca-Cola Company
5. PT Bank UOB Indonesia