Global production company Sweetshop has signed director Zac Ella for representation in Asia.
Ella is a multi-talented director with a passion for finding new ways to approach film. With a fun on-set presence and knack for drawing the light-hearted beats out of briefs, he brings a fresh take on comedy to the table. Ella has worked with a diverse range of brands, including Adidas, Sports Direct, Lawn Tennis Associati2021on, Dominos, Tik Tok, Dr Martens, McDonald’s, Amnesty International and Converse.
After studying Art and Graphic Design, Ella moved into videos and quickly became a sought-after talent on the promo market working with music artists including Little Minx, Bastille, Superfood and The Magic Gang.
Says Laura Geagea, managing director of Sweetshop China, Asia + MENA: “Zac has this witty, comedic and graphic approach, which will feed the growing demand for comedy advertising in China right now. It also doesn’t hurt that he is a very likeable guy, and our creative partners will definitely enjoy working with him.”
Says Ella: “YES! Just when life couldn’t get any sweeter! I have long admired the work that comes out of Asia. The opportunity to explore a renowned comedy territory and work with Asian creatives is exciting.”
Says Wilf Sweetland, global CEO at Sweetshop: “Zac is a beautiful man. His outlook on life and his energy is absolutely contagious. Zac’s work has an ingenuity, a boldness and a creative vibrancy that we feel is unmatched. Whether it’s live action or animation, his craft and ideas make you feel that often forgotten child -like sense of amazement.”