Audacity Thailand releases film to find out what motivates medical students for Rama Foundation
audacity Thailand has released this spot for the Rama Foundation, who have been raising money for Rama Hospital for years. But this year they have a new goal to help buy medical equipment for the hospital’s medical students.
Jon Chalermwong, audacity, CCO, said: “I stumbled upon a very interesting story from a bunch of medical students about how they got motivated to become a doctor. When they were kids they saw their loved ones die in front of them and they couldn’t help. That moment strikes them and ever since they devoted themselves to helping others. We think this incident works and can give audiences a new reason to donate since it has never been done to raise funds before.”
The film is created and directed by Chalermwong.
You can donate at www.ramafoundation.co.th
Credits
Title : The Motivations
Agency : audacity
Client : Rama Foundation
Chief Creative : Jon Chalermwong
Art Director : Jon Chalermwong
Copywriter : Jon Chalermwong, Apoorva Kale
Managing Director : Pichaiphat Tananont
Executive Producer : Witsawut Nuchpoom
Production House : The Tank
Director : Jon Chalermwong
Asst. Director : Warayu Rakkul
Director of Photography : Chankij Chamnivikaipong
Producer : Arpakorn pinyothananont
Post Producer : Napat Anuwongcharoen
Editor : Sarawut Kaweethammawong
Colorist : Phiradon Witcharonasorn