Digi and Naga DDB Tribal showcase the gift of true Malaysian selflessness this holiday season

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Digi and Naga DDB Tribal showcase the gift of true Malaysian selflessness this holiday season

In collaboration with Naga DDB Tribal and Mojo Films, Digi has released a heartwarming short film, titled, “Pemeri”. Taking inspiration from the Iban community and their cultural practices, the story follows an Iban boy, Kevin who puts the needs of others over his own Christmas wishlist. In the end, his selfless act for a neighbour reveals how much a selfless gift can last a lifetime for others.

 

After almost 2 years of battling Covid-19 and adapting to new norms as a society, we have witnessed countless moments of Malaysia’s true spirit of selflessness. As 2021 draws to a close, Digi continues to celebrate the little acts of going beyond oneself for family and strangers alike all across the country.

Bernard Lee, Digi’s Head of Marketing Services, said: “Sometimes, the small acts of sacrifice and kindness can be just as powerful as a grand gesture. When we are kind to one another, it can have a lasting impact on the recipient. Selflessness truly is the best gift we can give someone this season. On behalf of Digi, we would like to wish everyone a blessed and safe holidays and New Year. May we continue spreading kindness and compassion to everyone around us, especially those in need.”

Naga DDB Tribal’s Creative Director, Ellison Fernandez, said: “The story of Christmas is a universal one of giving, inherently part of what Malaysia has always been. We wanted this year’s story to be about Christmas here in our home. So, we reflected the way it is celebrated by communities in East Malaysia. We have Mojo Films to thank for making this story come to life in a year filled with so many challenges. We would like to also wish all Malaysians peace and blessings for the season and everything good for the year ahead.”

VIEW THE FILM

Credits
Client: Digi Telecommunications
Head of Marketing Services: Bernard Lee
Head of Brand & Media: Lo Wei Tzen
Senior Marketing Associate: Wendy Liang
Junior Marketing Associate: Anndrea Rachel Vincent Joseph
Agency: Naga DDB Tribal
Creative Director: Ellison Fernandez
Associate Creative Director: Shireen Ang
Art Director: Ralve Khor
Designer: En Hui
Senior English Writer: Brendan Low
Eng Writer: Yang Su Mei
BM Writer: Adi Rasyid
Business Unit Head: Jessey Chew
Brand Executives: Amelia Ong & Yirine Yap
Project Manager: Ivy Chai
Head of AV: Sharon De Silva
Producer: Lee Boon Hsin
Production House: Mojo Films
Film Director: Barney Chua
Assistant Director: Boon Theng
DOP: Nicholas Chin & Abdul Hadi
Executive Producer: Phoo
Producer: Steph
Line Producer: Zax
Post Production
Colourist: Hafizil Amin
Online Editor: Mush ChangeZi
Offline Editor: GF Chan
Audio Production
Music Design & Final Mix: Pitch Audio & Magic
Composer: Kimberly Chin
Sound Engineer: Gaetan Chong
Producer: Chawirat Tan

Digi and Naga DDB Tribal showcase the gift of true Malaysian selflessness this holiday season Digi and Naga DDB Tribal showcase the gift of true Malaysian selflessness this holiday season