Brilliant & Million Thailand launches The New Ye[AR] Celebration Bucket for KFC

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Brilliant & Million Thailand launches The New Ye[AR] Celebration Bucket for KFC

Brilliant & Million, a local agency under Publicis Groupe Thailand, has created ‘The New Ye[AR] Celebration Bucket’ for KFC Thailand, to help New Year celebrations continue through AR.


‘New Year without celebrations is like a fried chicken that isn’t crispy,’ – KFC.

This year, many people missed opportunities to experience more than 10,000 concerts in Thailand, which were unexpectedly canceled. They lost chances to enjoy music.

KFC won’t let anyone lose any happiness since the New Year festival should be the time when people can share happy moments.

This New Year, KFC would bring back the lost happiness by handing out our signature KFC bucket to everyone. But what you get is not only the delicious fried chicken as KFC has put the concerts you missed out right in front of you. All you have to do is pick up your phone and scan the QR code then you can enjoy both music and fried chicken.

During this New Year festival, around 150,000 people have celebrated their perfect times with our concerts. And that increases KFC sales by 40.7%. Thanks to all celebrations that make KFC delivery means more to us and you than ever.

Chief Executive Officer: Sorada Sonprasit
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Titipun Tubthong
Creative Director: Kanokporn Kulsri
Creative Group Head: Rachata Punyathanasakchai
Creative: Phimchanok Shatethanachai
Art Director: Panadda Juprachakorn
Copywriter: Natcha Wannapuek
Group Account Director: Thanaporn Chankitmunkong
Account Director: Jidakarn Maneethongthanawat
Account Manager: Kongpop Chaiongkorn
Planning Director: Vibhu Harnvarakiat
Planner: Kan Tanarattananon
Senior Graphic Designer: Nakarin Aunjitr
Graphic Designer: Anucha Prasit
Graphic Designer: Sanchai Kongkanon
Head of Multimedia Designer: Yuttana Chaiwat
Multimedia Designer: Itsarapong Teerasut
Multimedia Designer: Intouch Pumsakha