audacity Thailand creates a unique Private Showroom experience to increase Mercedes-Benz sales during the Covid pandemic

The problem is during this Covid-19 pandemic, consumers are concerned about their safety and they don’t leave their home to come to the showroom which leads to a huge decline in Benz Star Flag sales.

To tackle this issue audacity co. ltd Thailand has created a unique experience “The Private Showroom” offering a whole new experience for customers. They close down the entire floor of the building and set up Private Parking, Private Salesperson, Private Mini Bar, and Private Gallery where you can choose up to 3 Mercedes-Benz cars that you are interested in. This gives you the utmost privacy and safety experience from the get-go till the end.

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Results:
– More than 300 bookings within the first 6 months.
– 40% of 300 visitors end up buying.
– $10.8 million earned since the pandemic with a budget of only $9,950.
– Benz Star Flag has the highest sale volume among Mercedes-Benz dealerships in Thailand.