Dentsu Singapore charts return to pre-pandemic growth as it reinforces bench strength with key senior appointments

Dentsu International (dentsu) Singapore has announced that it has delivered a strong close to 2021, charting a return to pre-pandemic growth as it commits to more purpose-led growth in 2022. It has also further reinforced its leadership bench strength with three strategic senior appointments for the market: Preeti Mascarenhas has joined as Chief Strategy Officer, dentsu Singapore, while the network has promoted Florian Lacombe to Head of Operations, dentsu Singapore, and Prema Techinamurthi to Managing Director, Creative Group, dentsu Singapore.

Dentsu Singapore’s strong performance for 2021 has been fuelled by its focus on strategic sectors, such as health and gaming, and sustainable growth; further integration of its offerings; and a strengthened eco-system of partnerships in the region, including with Google and Salesforce.

In 2021, dentsu Singapore kickstarted its commitment to being a Force for Good and Growth with successes in business wins including Standard Chartered as well as local born-for-good start-ups, Float Foods and Sustenir.

Prakash Kamdar, CEO, dentsu Singapore, said: “We have spent the last two years firming the foundations for our future growth and our strong turnout for 2021 is testament to our business rigour. The formula for dentsu Singapore, with or without the pandemic, has been one built on purpose, discipline, and trust. Our people believe in and live this as we increasingly see more clients take to these values in us as their trusted partners.

“Our teams are reinforced and more integrated than ever as they go to market. We made a number of senior appointments across the business last year and I am delighted that we are now able to further augment our Singapore leadership bench strength as we kick-off 2022 with three strategic business appointments in Preeti, Florian and Prema to bring us to new heights.”

Mascarenhas (pictured left) joins dentsu Singapore in the newly created role of Chief Strategy Officer for the market where she will lead strategy for key integrated clients and pitches, and solutions development. She has been recognised in various industry forums for her data-driven mindset, including in Campaign Asia’s Women Leading Change 2020 as well as the ICOM data Creativity award.

In another newly created role for the market, Lacombe (pictured middle) will oversee the market’s business transformation journey and lead operational excellence for Singapore in his promotion to Head of Operations for dentsu Singapore. Lacombe joined iProspect in 2017 as Regional Performance Director for General Motors and eventually took on the role of Head of Operations for dentsu Singapore’s Media Service Line in 2021 where he has been pivotal in leading its transformation program.

In her role as Managing Director, Creative Group, dentsu Singapore, Techinamurthi (pictured right) is responsible for delivering excellence and driving business growth as well as transformation to further unlock the full potential of the Creative service line. Over the past year, she has been at the forefront of dentsu Singapore’s Force for Good and Growth commitment in her work for Float Foods and Sustenir, as well as for dentsu Gaming, where she led the account wins of two new regional gaming clients and also led dentsu’s largest regional client, Toyota, in launching a successful regional e-sports tournament in partnership with ONE E-Sports. Techinamurthi takes on the baton from Phil Adrien who will be focusing on his role as CEO, Creative APAC.

The reinforced leadership appointments are effective immediately and come as dentsu Singapore CEO, Prakash Kamdar is expected to commence his additional role as CEO of dentsu Indonesia on 1 February 2022. The appointment is expected to ignite synergistic opportunities across both markets and a bigger canvas to achieve Good and Growth in the region going forward.