R/GA APAC grows footprint of Brand Design and Consulting, expands Executive Strategy Director Brady Ambler’s role to lead unit

R/GA APAC’s Brand Design and Consulting (BDC) has announced the expansion of their footprint into Southeast Asia. The unit, launched last year, was set up to partner with clients to build strong, relevant brands rooted in business and connected across experiences.

Despite being launched during the pandemic, the unit has shown strong growth, having worked with brands like Singlife, Reebelo, Australian Premier League, Reejig, ComfortDelGro, amongst others, to transform their brands and businesses in the past few months.

With the fast expansion of the team, Executive Strategy Director Brady Ambler (pictured) has been appointed to lead the unit’s strategy arm, in a double appointment alongside his existing role as head of strategy for the Singapore office. He will be leading the BDC APAC unit alongside Executive Creative Director Ben Miles who was appointed last year.

“Brady’s been a force to be reckoned with. In the past 3 years, he’s been instrumental in pioneering new ways of working and practices, partnering with our clients to create strategies that have impacted innovation roadmaps, business visions and strategies, communication platforms”, said Dot Peng, VP, Managing Director, R/GA Singapore.

“Brand as a lens to innovation is something unique to the way we operate, and deeply resonates with my focus on helping clients create value”, added Ambler. “I look forward to growing BDC APAC with the team.”

Having doubled his team in the past 3 years, Brady now leads a team of strategists across product strategy, brand strategy, experience strategy, creative strategy, social strategy, and community management, working across R/GA’s pillars of Business and Brand Transformation, Experience Transformation, and Marketing Transformation. Brady was also recently named to CampaignAsia’s 40 under 40 class of 2021.