Unity and uniqueness flow together in the sonic logos assembled for the Astro Group, by Two AM Music Global. Each of the three sonic logos in the suite, designed for separate streaming services, are decorated with hip nuances and sonic tiebacks to their distinct identities. Although the individuality shines through, the characteristics of the overarching Astro brand continue to stand paramount.
This is most evident in the logo for Astro GO. Powerful and rich cinematic overtones are blended with memorable auditory accents that bring to mind abundance, fantasy, and cutting edge technology. These bold tones are maintained for the other two logos, Sooka and Njoi, but are instead gently moved into the background. Each of the two remaining logos are then transformed into precisely targeted pieces. For Sooka, familiar and playful mouth sounds are used to portray the melody, details geared toward its more lighthearted millennial audience. For the Njoi logo, we hear another side of this type of playfulness, where the composition is layered with suggestions of refreshing enjoyment through the use of fizzy candy-type sounds.
Overall, this sonic branding work for Astro streaming services creates an intricate tapestry that aims to tell a story that is timeless, interesting, and intriguing.