Reprise Digital commits as environmental heroes for its inaugural Reprise Community Day
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has held its first annual Reprise Community Day on 10th March, a day recognised for all Reprise APAC offices to close for volunteering efforts within local communities.
To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for the environment through partnering with Global Environment Centre (GEC).
The Global Environment Centre was established in 1998 to work on environmental issues of global importance. The organisation is registered in Malaysia as a non-profit organisation but works regionally and internationally both directly and through partners, supporting information exchange and capacity building and undertaking strategic projects regionally.
Sujith Rao, Managing Director of Reprise, said: “We are excited to have launched this new and important initiative based on one of our key pillars – Community. When deciding what our focus area would be for this inaugural day, we sought input from all members of the team. The resounding message was to support environmental causes in light of the pressing needs of global climate change. Despite our ongoing challenges of the pandemic, the team devised a full and robust programme to support GEC not only for the day, but with upcoming activities so every individual can consciously contribute as environmental heroes for the rest of the year.”
The Community Day activities kickstarted in early March with an internal fitness challenge which raised a total of RM2500 for the purchase of seedlings and planting tools to be given as donations to the local community, as well as additional donations to fund GEC’s rehabilitation and restoration activities.
On the main day, the team gathered for a clean-up, tree planting and greening at an identified location at the Klang Gate Dam – the start of the Klang River. This was selected to preserve the biodiversity stretch and to create an eco-trail for the people in the area. Alongside this, the GEC team incorporated an element of learning and sharing of knowledge on river/biodiversity monitoring which included a biodiversity photography challenge to further cement Reprise knowledge as environmental heroes.
The upcoming activities for the year is for Reprise to reciprocate with the knowledge sharing through digital empowerment for the GEC team and local community through bespoke training programmes, mentorship, and an ‘Ask Reprise’ email helpdesk.
Dr Kalithasan Kailasam, Manager of River Care Programme, said: “As people around the globe look towards more sustainability practices, it is encouraging to see organisations in Malaysia taking steps towards championing the environment. The work we do wouldn’t be possible without the support of stakeholders and corporates, and we are pleased to have partnered with Reprise for their inaugural Community Day. Likewise, we are excited and honoured to be recipients of this knowledge sharing, as digital empowerment is key to our future survival as an NGO. This is a significant step towards us connecting our message to a wider sphere to ensure a thriving planet for future generations.”
Rao says: “The team felt truly inspired in their roles as environmental heroes as they rallied together in support of the planned activities. A huge shout out to Global Environment Centre for their amazing and continued efforts to empower the community, protect our environment and keep our waterways clean. The recent floods have highlighted the importance of this mission, and we look forward to organising workshops for the GEC team to benefit from our digital expertise and keep amplifying these important messages. Let’s commit to making a difference in our communities in both large and small ways, and proudly wear our badge as environmental heroes every day.”
