A gecko’s bite launches Weber Superglue Man on the Thailand market via new YELL BKK campaign
Weber has launched their new product, Weber Super Glue, with the help of a new campaign, created by YELL BKK. The agency has used a parody of Marvel superheroes to introduce Weber Super Glue in the market. The campaign revolves around a protagonist that receives a never-ending supply of superglue from his finger. He acquires this unique power after being bitten by a mutated gecko. Now, Weber Superglue Man can fix any broken thing with his powers.
This campaign focuses on informing customers about the different benefits of the super glue while amusing them with a unique concept. In the campaign Weber Superglue Man shows how easy it is to fix broken things with the help of Weber’s Super Glue. He begins fighting crime and gluing villains to the nearest buildings and he has become a symbol of hope for every Thai household as he continues to fight crime.
Weber Superglue Man explains how this new product by Weber introduces a new cap innovation system. With the help of this new system, customers don’t have to worry about a clogged tube. There is no need to refrigerate this product, and people can get glue without using any pins. The creative campaign also shows the strength of the Weber Super Glue as Weber Superglue Man tries to help a baby elephant.
Weber Super Glue is fast gaining popularity in Thailand by demonstrating that it is better than other alternatives in the market.
Result
The target were stunned by this clever campaign and it keeps gaining popularity by the minute. The overwhelming response from customers as proof shows up in the numbers:
•500k Views (Facebook & YouTube) •99% Positive Engagement
•12% CTR
•1/5 Buying intention
