Dentsu wins 6th consecutive Network of the Year award at AdFest 2022; Muma Malaysia takes out the Independent Agency of the Year award
ADFEST has unveiled its Special Awards winners for ADFEST 2022, which are awarded to the companies or organisations that win the highest number of Lotus Awards.
NETWORK OF THE YEAR: DENTSU
AGENCY OF THE YEAR: SAATCHI & SAATCHI AUSTRALIA, MELBOURNE
INDEPENDENT AGENCY OF THE YEAR: MUMA MALAYSIA, KUALA LUMPUR
DIGITAL AGENCY OF THE YEAR: DELOITTE DIGITAL AUSTRALIA, MELBOURNE
MEDIA AGENCY OF THE YEAR: HAVAS MIDDLE EAST, DUBAI
PRODUCTION COMPANY OF THE YEAR: MEMESYS STUDIOS, GOA
ADVERTISER OF THE YEAR: THE ROYAL AUSTRALIAN MINT
NETWORK OF THE YEAR
Dentsu has won the ADFEST’s Network of the Year award for the 6th time. Works from 11 offices across the region contributed to this impressive win.
• Dentsu Inc., Tokyo
• BWM Isobar, Sydney
• PR Consulting Dentsu Inc., Tokyo
• dentsuMB Taiwan, Taipei
• Dentsu Kyushu Inc., Fukuoka
• Dentsu One (Bangkok), Bangkok
• Dentsu Jayme Syfu, Manila
• Merkle, Sydney
• Dentsu Inc., Osaka
• Dentsu Live Inc., Tokyo
• dentsuMB China, Shanghai
AGENCY OF THE YEAR
Saatchi & Saatchi Australia, Melbourne won the Agency of the Year for its “Donation Dollar” for The Royal Australian Mint, and “Made from Melbourne” campaigns. “Donation Dollar” won the Grande for Humanity, 3 Gold, 4 Silver, and 2 Bronze, and Made from Melbourne won a Gold.
INDEPENDENT AGENCY OF THE YEAR
The Independent Agency of the Year title was won to Muma Malaysia, Kuala Lumpur for its campaign for Libresse, “V-Kebaya,” which won a Lotus Roots and a Silver.
DIGITAL AGENCY OF THE YEAR
Deloitte Digital Australia, Melbourne picked up the Digital Agency of the Year for its “Carbon Thumbprint” for Belong, which won a Grande, 3 Gold, and a Silver.
MEDIA AGENCY OF THE YEAR
The Media Agency of the Year went to Havas Middle East, Dubai for its Adidas campaign, “Liquid Billboard,” which won Grande of Media Lotus.
PRODUCTION COMPANY OF THE YEAR
Memesys Studios, Goa won Production Company of the Year for its “Care Lives On” created for P&G’s Vicks India, which won 2 Gold, and 2 Silver Lotus awards.
ADVERTISER OF THE YEAR
Advertiser of the Year went to The Royal Australian Mint, whose “Donation Dollar” created by Saatchi & Saatchi Australia, Melbourne won the Grande for Humanity, 3 Gold, 4 Silver, and 2 Bronze.
“This year’s Special Award winners really represent the diversity and creative excellence that thrive in the region. Every year our winners astound, delight and inspire our industry. Congratulations to all the well-deserved stars and kudos for creating such impactful and boundary-breaking works. Thank you all for making ADFEST 2022 possible, to our juries, our entrants, our media partners, and our team in Bangkok. We look forward to seeing you in Pattaya,” says Vinit Suraphongchai, Chairman of ADFEST.
VIEW CB ASIA’S COVERAGE OF THE WINNERS
For the complete list of ADFEST 2022 Lotus award winners, visit http://www.adfest.com/index.php/Home/Awards/winnerslist2022.