A jury of leading brand-side marketers will meet in lead up to Creative Week 2022 to select the winner of the prestigious One Show CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year based on the biggest winners in The One Show 2022.
This year’s One Show CMO Pencil jury includes:
Kofi Amoo-Gottfried, CMO, DoorDash
Peggy Ang, CMO, SVP of Marketing, LG Electronics
Bruno Cardinali, former CMO, Popeye’s
Morgan Flatley, Global CMO, McDonald’s
Fernando Machado, CMO, Activision
Kenny Mitchell, CMO, Snap
David Rubin, CMO, The New York Times
Michelle St. Jacques, CMO, Molson Coors
Doug Scott, CMO, EVP, International, Twitch
Deborah Wahl, Global CMO, General Motors
This year’s jury of esteemed marketers will review and discuss about two dozen of the highest-scoring entries in The One Show 2022 – including Best of Show and Best of Discipline winners – as determined by the nearly 400 agency and brand-side creative leaders from 48 countries on this year’s One Show jury.
In accordance with The One Show judging rules, jury members abstain from voting on work done for or by their own company.
They will then select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be presented with the award on stage at The One Show 2022 awards ceremony, taking place on May 18 at Cipriani Wall Street in New York.
Past CMO Pencil winners are Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard for “True Name”, created by McCann New York; Kathleen Hall, Chief Brand Officer, Microsoft for Xbox “Changing the Game” also by McCann New York; David Rubin at The New York Times for “Truth is Worth It” from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl”, by McCann New York.
“It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award,” said Kevin Swanepoel, CEO, The One Club. “This jury of top global marketing leaders will look for work that takes an innovative, bold stance, and has the greatest positive impact on a brand and its bottom line.”
The honor is unique for The One Show in that all of its other awards are given to agency or brand creative teams, whereas the CMO Pencil is presented to the individual at the brand responsible for recognizing and shepherding great work to life.
The CMO Pencil is just one of the organization’s initiatives to address and celebrate the fast-growing brand-side creative community. For example, The One Show has a standalone Brand-Side discipline, with a dedicated jury of brand-side agency peers to judge the work.
The One Club also hosts the WITHIN: The In-House Creative Conference to address a void in the market for a forum to discuss issues specific to brand-side creative teams and cultures. The conference examines the inner dynamics of the very best brand-side creative departments, with sessions by some of the most acclaimed brand and marketing leaders.