Thai Honda has created a new campaign via CJ WORX Bangkok to launch the all new Monkey 125. The concept behind the campaign is that the iconic motorcycle is “Not Only For Riding” which reflects the excitement of Thai teenagers.
CJ WORX Bangkok and Taya Soonthonvipat (Director of Coming Soon Film) produced an online film that shows Monkey as something more than a motorcycle. It is an item that teenagers leave their houses with to do various activities, as if it’s another piece fashion clothes or sneakers.
In the film, we see the Monkey in many exciting activities and in various lifestyle items such as monkey band-aid, monkey mosquito repellent, monkey inhaler, monkey nail polish, monkey chocolate topping and monkey protector pad.