Uniplan appoints Michael Bertin as Head of Digital for Greater China

Michael Bertin has joined global brand experience agency, Uniplan, as Head of Digital Greater China to further strengthen the agencies strategic team. Bertin is based in Shanghai and will report to Andrew Au, Chief Strategy Officer.

Known for creating engaging experiences in the physical and online world, Bertin is a dynamic and motivated professional who has been working in the digital field for more than 16 years. In this newly created role, Bertin will work with the team to expand Uniplan’s offering and help drive the digital transformation of the agency.

Au said: “I am delighted to welcome Michael to Uniplan. Michael brings a breadth and depth of experience and expertise that will enable Uniplan to provide boundary-pushing digital and interactive solutions for our clients. Having previously worked with Michael I can attest that he is best in class in the digital space and I look forward to working with him again.”

Prior to joining Uniplan, Bertin used to work for Imagination Asia, TBWA\Hong Kong and Publicis Dialog Paris across different markets. His experience includes overseeing digital strategy and production for various brands, including B2B and B2C, luxury, innovation centres, showrooms, automotive, retail, museums, and more. Bertin holds a master’s degree in Marketing & Innovation Management and a bachelor’s degree in computer science. He is adept at technical language, business communication, strategic planning, and more.

“Uniplan is embarking on an exciting process of transformation. I’m looking forward to working with the team to further enhance Uniplan’s digital capabilities and develop more innovative solutions”, says Bertin. “And of course, I also hope to deliver unforgettable moments and transformative results for our clients.”