Cheil Worldwide has appointed Carlos Limseob Chung as the new Managing Director for Cheil South West Asia Region. Chung was formerly the Head of Omni-channel Business Team in Cheil HQ for three years. He comes with over 22 years of multi-disciplinary experience, and has spent the last 12 years in Cheil. Chung replaces Will Jin as part of routine reshuffle. Jin is back in Cheil Headquarters at Seoul to take on the position of Head of Korea Business.
Chung joined Cheil Worldwide in 2009 and went on to become an Executive in 2022 and then became the new Managing Director for Cheil South West Asia Region.
He specializes in Retail, Commerce and O2O solutions and has recently led the setup of Samsung Electronics’ D2C business strategy globally as part of his stint in Cheil HQ.
He has also served as the Head of Retail Business in Cheil India for six and half years from 2012 till 2018, which gives him a deep understanding of the Indian market and its customers which will enhance business growth in the Indian market not only for Samsung business but also beyond.
Chung said: “India being the most dynamic market in the world is considered to have great potential in becoming a Global Hub for Cheil Worldwide.
“Our businesses are changing. And so are the expectations that clients have from their Agencies. This is changing the advertising businesses globally. Clients no longer look towards the advertising agency for communication solutions alone. They expect us to be their business partners and help drive their business together. This is really huge and for us to deliver on this we need to change.
“And while we continue to fortify our relevance for Samsung, we are planning to invest aggressively in India to focus on growing our Non-Samsung portfolio along with Experience Commerce.”