R/GA Singapore has announced a strategic partnership with the leading metaverse platform Earth 2, a futuristic concept for a geolocational 1:1 scale second Earth. The strategic partnership will refine the brand expression to connect the broader public to the creative possibilities of the Earth 2 metaverse.
The partnership between R/GA Singapore and Earth 2 will integrate product strategy, experience design, product design, and web and mobile build. In addition, R/GA Singapore will work closely with Earth 2 in the coming months to refresh the brand’s website to help the wider public better understand the vision and mission of the company and provide a great user experience for the Earth 2 app.
The partnership with Earth 2 reflects the company’s ongoing commitment to “Designing a More Human Future” and allowing R/GA to tackle challenges from multiple angles, leveraging the power of creativity and applying a human-centric approach to the Earth 2 platform.
Pictured: Dorothy Peng, VP Managing Director, R/GA Singapore.