McCann Worldgroup Philippines new Jollibee spot pays tribute to the courage of mother’s
This May, Jollibee and its creative agency McCann Worldgroup Philippines are celebrating the strength and selflessness of all mothers through a poignant and heartfelt Kwentong Jollibee Mother’s Day special video that shows how mothers continue to bravely face challenges for their family’s welfare. They remain, at all times, strong, resilient, and selfless.
Mothers have often been called the light of the home but they are also every family’s anchor–one who is giving care, love, and most of all, strength to every member, especially their children.
“Children learn to handle setbacks and struggles from their mothers. It’s not an exaggeration to say that we take our strength from our moms,” said Francis E. Flores, Marketing Head, Jollibee Global & Jollibee Philippines. “Through them we learn how to deal with small hiccups and minor annoyances like being afraid of storms to bigger challenges like injuries and sickness.”
“With this special Mother’s Day video, we at Jollibee, want to thank our mothers for showing us how to love endlessly and how to be strong enough to face the challenges of everyday life,” he added.
Set to the heartwarming tune of Ben&Ben’s “Ilang Tulog Na Lang”, the video, inspired by a true story shows the little things that convey how mothers are always there for their family. It highlights how moms bravely face challenges for their families–and even though they are also afraid, what rises to the surface is the need to ensure their families’ safety and happiness.
“Every Kwentong Jollibee may have different stories but at its core it’s the same: it’s all about love and family, and it’s all tied together by true stories and experiences, that’s what makes every film universally appealing,” said director Joel Ruiz. “This Mother’s Day video is no different, and yet it’s so much more special because while directing this film, it felt like I was also paying tribute to my own mother and everything she did for our family.”
Direk Joel previously directed the Kwentong Jollibee Valentine Series Homecoming (2018), Proposal (2019), and the Father’s Day 2019 special video, First Love.
“When we think about our mothers we think about their love and how they are the most fearless people we know. It’s with that truth that we created this short film: it’s a tribute to the strength of a mother’s heart, which she passes on to the people she loves” said Sid Samodio, Executive Creative Director, McCann Worldgroup.
Celebrate the strength of a mother’s heart with the new Kwentong Jollibee Mother’s Day Special Video.
Agency: McCann Worldgroup
Sid Samodio – Executive Creative Director
NJ Mijares – Creative Director
Ming Salcedo – Associate Creative Director
Marlon Borreo – Associate Creative Director
Flem Anonuevo – Associate Creative Director
Gabby Alcazaren – Art Director
Earl Javier – Strategic Planning Director
Mitzie Lim-Nacianceno – Managing Partner
Joms Robles – Associate Business group Director
Chloe Adarayan – Account Manager
Toots Gallardo – Caster
Barbie Leyba – JAW Producer
Production: Unitel x Straightshooters Inc.
Jenny Gapiz – Executive Producer
Joel Ruiz – Director
Em-em Baisac and Anna Padilla – Production Designer
James Sales – Asst Director
Theo Lozada – DOP
Denice Javier – Production Manager
Client: Jollibee Philippines
Marketing Head, Jollibee Global & Jollibee Philippines – Francis Flores
Assistant Vice President and Head of Brand PR, Engagement and Digital Marketing – Arline Adeva
Brand Engagement Manager – Beatriz Cruz
Trade Marketing Manager – Lea Sudio-Lim