Merlee Jayme and Kentaro Kimura to represent Asia on the LIA 2022 Non-Traditional jury

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Merlee Jayme and Kentaro Kimura to represent Asia on the LIA 2022 Non-Traditional jury

Merlee Jayme, CCO Asia Pacific and Chairmom, Dentsu Creative / Dentsu Jayme Syfu Manila and Kentaro Kimura, International CCO at Hakuhodo and Founder of Hakuhodo Kettle Tokyo will join the London International Awards Non-Traditional jury this year. The jury will judge on the ground at the Encore Hotel in Las Vegas and will be headed by Dörte Spengler-Ahrens, Managing Creative Director of JvM/Saga and Partner at Jung von Matt Germany.


Dörte Spengler-Ahrens, managing creative director of JvM/Saga and partner at Jung von Matt, will be presiding over a jury of heavy hitters in the industry.

Says Spengler-Ahrens: “LIA is an incredibly high profile, prestigious and leading awards competition. To be allowed to participate on a LIA jury and to exchange ideas about the most creative works with the best of the best is already a great honor. To be able to preside over this jury is even greater and more honorable. I am extremely pleased to be able to take on this role and will do my best for the best jury work.”

Spengler-Ahrens – German translation: “Der LIA ist ein unglaublich hochkarätiger prestigeträchtiger führender Awardswettbwerb. An einer LIA Jury teilnehmen zu dürfen und sich mit den Besten der Besten über die kreativsten Arbeiten auszutauschen ist schon eine große Ehre. Noch größer und ehrenvoller ist nur dieser Jury vorsitzen zu dürfen. Ich bin außerordentlich erfreut, diese Rolle einnehmen zu dürfen und werde mein Bestes geben für die beste Juryarbeit.”

As work entered in Non-Traditional covers a very wide spectrum, the jury is made up of creatives in the industry whose work transcends the conventional. LIA wants to move the creative bar higher and having the best in the industry judge the work is the best way to make sure that it remains a show that stands for great creative ideas and executions. All judging is transparent and open discussions and exchange of opinions and insights are always encouraged.

Says Barbara Levy, president of LIA: “Being in the Non-Traditional judging room is always an enlightening experience. Not only do you see work that pushes boundaries but the insights and viewpoints that are expressed in the room are game changing. Under Dörte’s leadership, I know that work will be looked at meticulously, nothing will be glossed over. Anything that wins an award in that room will be truly deserving of the honor.”

Aside from welcoming, Dörte Spengler-Ahrens as Jury President, the list of jurors includes other highly recognizable names:
Oriel Davis-Lyons, Head of Creative, Spotify, Saugerties
Bianca Guimaraes, Partner / Executive Creative Director, Mischief, Brooklyn
Rory Hamilton, Founder and Group CCO, Boys + Girls, Dublin
Merlee Jayme, CCO, Asia Pacific and Chairmom, Dentsu Creative / Dentsu Jayme Syfu, Makati City
Kentaro Kimura, International CCO, Hakuhodo and Founder, Hakuhodo Kettle, Tokyo
Dan Lucey, Chief Creative Officer, Havas NY, New York
Joana Mendes, President, Clube de Criação, São Paulo
Hira Mohibullah Amin, Executive Creative Director, VMLY&R Kansas City
Humberto Polar, Partner / Chief Creative Officer, The Juju, Mexico City
Erica Roberts, Chief Creative Officer, Publicis New York
Eka Ruola, Chief Creative Officer, Nitro Group, Helsinki
Jean Zamprogno, Founder / Executive Creative Director, AKQA Bloom, Miami

The entry system is now open. All early bird entries that are submitted and finalized by 15th June, 2022 will enjoy a 25% discount.

Judging in Las Vegas will be held from 29th September, 2022 – 7th October, 2022.

Final results will be released on 8th November, 2022.

For more information on the juries, visit our website at: