Yell Bangkok’s CCO and Founder Dissara Udomdej to join LIA’s Digital Jury
From local to international marketing festivals. Dissara Udomdej, CCO/ Founder, will be participating in the LIA’s Digital Jury for the first time. This is the first year that this small but growing Bangkok-based agency is going to be a part of LIA and also the only ASEAN juror in this category.
“It is not a judging duty, but rather an opportunity to learn from jurors around the world.” Udomdej, the founder of a 13-year-old independent agency in Bangkok, who knocked on the doors of numerous advertising festivals last year in the digital and creative effectiveness categories, stated this in a humble way.
“I believe that in the digital category, creativity and effectiveness can combine seamlessly. Many of the works from this region, particularly from ASEAN, are very unique. They can exhibit advertising qualities that are distinct from those seen elsewhere. To make the judgment more diversified, it is important to have a point of view from the jury in this region.” Digital advertising is regarded to be the most popular category in every advertising festival around the world.
“I’m excited to be a part of LIA this year, both as a juror and as a creative coach, and I hope to contribute constructively in this category.” said Udomdej.