Edelman has elevated Delicia Tan to the role of CEO for Edelman Hong Kong and the Greater Bay Area. She was previously the Managing Director of Edelman Singapore. In her new role, Tan will report to Pully Chau, President of Edelman Greater China, and lead the firm’s offices in Hong Kong and Taipei. She is also charged with realising the firm’s Greater Bay Area (GBA) strategy, partnering with regional sector leads to further integrate and expand the firm’s operations in Shenzhen.
With over two decades of experience in communications, Tan has spent the last 16 years at Edelman. In her most recent capacity, she evolved the Singapore operation’s 50-strong Corporate Reputation practice into a fully integrated communications team, unlocking growth across some of the firm’s largest client relationships. In her new role, she will serve as a trusted advisor to the firm’s China leadership team, having spent over two years leading the Corporate practice at Edelman Beijing from 2013 to 2015. In addition, Tan serves as the APAC Chair for Diversity, Equity and Inclusion, championing the firm’s efforts for greater inclusion and belonging across the region.
Chau says: “I’m delighted to welcome Delicia into her new role. Her strong experience in Client Strategy and Integrated Corporate Communications and her past work in China will enable us to continue our strong momentum in Hong Kong and Taiwan, while inspiring greater growth in Shenzhen. I envisage the adjacency of Shenzhen and GBA as an additional springboard for sustainable growth that will bolster China brands going global and Hong Kong-based enterprises tapping into China growth.”
Tan said: “I’m thrilled to be a part of Edelman’s journey as we enter a new era of client-centric innovation with a focus on driving stronger partnerships and impactful client work. I’m dedicated to building on our strength as One Edelman across borders and disciplines; earning trust through action, while presenting the full value and creative power of Edelman in a seamless and relevant way to our clients.”