Rabbit’s Tale Thailand has recently released a new campaign for Thai restaurant chain, Five Star Chicken. The campaign launched with the concept, “Quality time, again” taking a young generation back to their own precious memories of memorable meal with their love ones.
Five Star, a top chicken brand in Thailand for over 36 years, would like to narrow down the generation gap between younger and older people through good meals by reconnecting two different generations with memorable memories of the past.
When thinking about the time spent together in the past, it was found that most of the younger generation wanted a chance to go back and solve the problem in the past to improve family relationships, but some people don’t have a chance to meet their family again. Therefore, Rabbit’s Tale created that opportunity through a short documentary film about “Supitchaya Na Songkla (Oh)”, one of the people they had the opportunity to talk about life with.
Rabbit’s Tale wanted to create another opportunity for her to meet her mother who has passed away, by using Deepfake technology to create a picture of her. The hope is that everyone can learned that time is precious and opportunities to use of the fullest with their loved ones.
Agency: Rabbit’s Tale
Chief Executive Officer: Sunard Thanasanaksorn
Chief Creative Officer: Noranit Yasopa
Creative Director: Arm Buddhaphol
Art Director: Chanchai Laorattanaruengchai
Senior Copywriter: Chawanwat Muakkaew
Copywriter: Sutthiporn Thansuwa
Senior Project Manager: Sarin Ittinuntaweerachai
Chief Client Service Officer: Sasipin Chatchaisucha
Account Director: Dechakorn Amornwachirabodee
Senior Account Manager: Issariyaporn Tongsai
Account Executive: Wisonsaya Sopitpan
Production House: Suneta
Director: Teerapol Suneta
Producer: Chanapa Ployarunrung