Lalamove, a leading on-demand delivery platform, has launched a regional branding campaign “Make a Winning Move” to inspire businesses around Asia and Latin America to take advantage of Lalamove’s various business features, strong driver-partner network and its wide ranging fleet for a fast and reliable delivery solution that helps them beat their competitions. By seasoning the regional campaign with “local spices”, the campaign seeks to strike chords with local audiences in over 30 cities in 9 different markets.
Customer needs and expectations are always on the rise, businesses are focusing their efforts on an experience-led customer journey in order to stay ahead. Deliveries have become a make or break for businesses to fulfill their services and win over customers amidst intense competitions. The central creative idea behind the regional campaign revolves around scenarios where Lalamove’s service and B2B features help businesses stay ahead of the game and land a triumph. Thinking in the shoes of businesses of all sizes, and their different needs, Lalamove offers a variety of business solutions like multi-stop delivery, API integration, real-time GPS tracking and dedicated account manager for a faster, easier and more seamless delivery experience to help businesses save time and costs.
With the thematic approach developed by Hong Kong-based agency Secret Tour and creative input from local creative and production teams across the region, the brand campaign and creatives will be released in Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, Vietnam, Indonesia, and Brazil, running across TV, digital, OOH and social advertising to cover every corner of promotional channels. Local creative teams have the freedom to cherry pick the recipe that best resonates with their local audiences and culture to be presented in local flavors.
Two examples of how the “local spices” kick in: the Hong Kong version of the brand video features two business owners competing in Kung Fu style, with a play on Hong Kongers’ favorite fighting scenes; the Thai video features celebrity entrepreneur Bilkin Putthipong to resonate with first jobbers and young business owners.
“Lalamove makes every endeavor to be the reliable partner of businesses and help them jump over hurdles at all fronts of their businesses. This is at the heart of what we do every day for our 8 million users worldwide, and the campaign is a visualization of what’s going on behind the scenes. We are extremely excited about the ‘Make A Winning Move’ campaign and are thrilled to introduce our brand and business solutions to more new cities in ASEAN and Latin America in a creative way this year. At Lalamove, we go the extra mile in every way possible to make everyone win in every move!” said Kristie Cheung, Head of Marketing Communications at Lalamove.