Bestads Six of the Best Reviewed by Ricard Valero, Executive Creative Director, MullenLowe, NYC

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s Bestads judge is Ricard Valero, executive creative director at MullenLowe, New York.

BEST TV
Best: Uber Eats ‘Ca Arrive‘. A fun campaign dramatizing the discomfort French customers feel when ordering food while highlighting how they’ve grown to love its convenience. It’s a simple construct that could go on forever and translate into hundreds of situations. I was relieved to see that the girl got her leek back. READ ON…