Wolf BKK’s new film shows how Central App lets you shop anytime, no matter the circumstance
Central Department Store, Thailand’s no.1 retail store, brings itself closer to Thai shoppers via new campaign called “Shop It Your Way”. Wolf BKK has created this film that understands e-commerce behaviours.
The story shows a variety of customers shopping in a ridiculous way in the store, giving little hints via one-of-a-kind visuals that nobody can claim but Central App, illustrate the advantage of having a physical store with full services to step up in the e-commerce game. To tell shoppers that they now can shop anywhere, anytime, even in their utmost private time, when answering nature’s calls!
The ads summarized online shopping behaviours well with the well-known Thai song, that’s lyrics are mainly about “I wanna get closer to you” just like how Central Department Store is now available for them to visit anytime, right in their hand. Just open the Central App.
Credits
Client: Central App
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Associate Creative Director: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban, Botthawan Theeratrakul
Copywriter: Pandarie Somjit
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn
