Jimmy Sutanto joins Lion & Lion Indonesia in Creative Director role

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Jimmy Sutanto joins Lion & Lion Indonesia in Creative Director role

Lion & Lion Indonesia has hired Jimmy Sutanto as Creative Director. Based in Jakarta, Sutanto will be responsible for leading the market’s creative department, reporting directly to John Campbell-Bruce, Managing Director, Lion & Lion Indonesia, as well as Cheelip Ong, Regional Chief Creative Officer, Lion & Lion.


As Creative Director, Sutanto will be driving the department’s digital-first strategy through integrated business solutions and connected brand experiences.

Sutanto’s addition to the Lion & Lion Indonesia team continues the agency’s strong growth momentum, especially with regards to securing client partnerships. Among the new businesses that Lion & Lion Indonesia has acquired over the past year are biotechnology firm Novozymes and consumer brands Doublemint and Cool Air under the Mars Wrigley portfolio.

Sutanto has more than 17 years of experience in the creative and advertising industry, having worked in agencies in Singapore, Indonesia and Myanmar. Prior to coming on board with Lion & Lion, he was Head of Creative for Ogilvy Myanmar.

During his five-year stint with Ogilvy Myanmar which ended in 2021, Sutanto led the firm to win more than 10 new accounts as well as two industry awards – Campaign Asia’s Agency of the Year and Digital Agency of the Year, in 2018 and 2019 respectively. He has worked on clients across multiple industries including major brands such as The Coca-Cola Company, British American Tobacco, Samsung, Huawei, Nestle, and Myanmar’s second largest telecommunications provider, Telenor.

Sutanto said: “I am passionate about combining audience insights, data and technology to create a unique brand experience within the customer journey. I believe that creativity is about solving problems; not merely projecting good art, but seeing how well creative design in digital marketing answers the needs of clients or improves people’s lives.”

“It is an exciting time to join Lion & Lion. My goal is to bring Lion & Lion Indonesia to the next level in terms of creativity, which will be reflected in the industry awards we hope to win. To achieve this, I encourage my team to always keep learning, so we can improve our ability to craft effective brand experiences for our clients. I live by the mantra of always listening, staying curious, and continuously learning from the best in Lion & Lion and the industry, all while motivating my team to do better.”

“I am extremely excited that Jimmy has joined the den. He brings strong creative and strategic skills and I have absolute confidence that he will help drive our creative product to new heights. Welcome aboard, Jimmy!” says Campbell-Bruce.

Ong said: “Jimmy reflects the T-shaped talent we are always on the lookout for – strategic, digital-oriented, entrepreneurial, creative and a natural storyteller. With him onboard leading and working along the new digital-first talent we have been adding to the market recently, I am confident that the next chapter of innovation and growth for Lion & Lion Indonesia is in good hands.”