Bold flavour meets bollywood via Wolf BKK’s new badass campaign for BunBun Paprika
Wolf BKK has teamed up with Salmon House to create this new film which fuses ingredients to introduce the new and unique expectation from the new BunBun Paprika. The idea was to create a hero, “A Bollywood Badass” as a bold and colourful character who is a representation of all flavorful spices.
In Thailand practically every brand has its own Paprika flavour, everyone knows Paprika for its mild taste and Paprika itself was a flavour in almost every well known brand.
Snack brand, BunBun wants consumers to ‘Taste the Unexpected’, so they’ve introduced BunBun Paprika, its new Paprika flavour with Indian spice in a bolder and tastier way.
In the film the hero character demonstrates his out of the ordinary powers, from removing the street light and using it as a vehicle to turning all kinds of food into deadly murdering weapon.
Credits:
Agency : Wolf BKK, Thailand
Chief Creative Officer : Torsak Chuenprapar
Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter : Anin Sriurairatana, Phachara Saothayanan
Art Director : Kanyaporn Longprasert
Agency’s Producer : Chanapat Srabua
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Production Company : Salmon House
Director : Thanachart Siripatrachai, Vichai Matakul
