DDB Mudra Mumbai scores Bronze Lion in Cannes Creative Effectiveness Lions
June 23 2022, 3:40 am | | No Comments
DDB Mudra Mumbai has been awarded Asia’s only Lion in the Cannes Creative Effectiveness category. Overall only 21 Lions were handed out.
The Creative Effectiveness Lions celebrate the measurable impact of creative work. Entries into this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives and how it generated positive customer outcomes and drove sustainable business impact over time.
DDB Mudra Mumbai won a Bronze Lion for their Stayfree Project Free Period campaign. The Grand Prix went to Michelob Ultra’s ‘Contract for Change’ by FCB Chicago/FCB New York.