Dentsu Creative India’s The Unfiltered History Tour wins 2nd Cannes Grand Prix in Brand Experience & Activation: Asia takes home 8 Lions

Dentsu Creative India’s “The Unfiltered History Tour” has won its second Grand Prix at Cannes 2022. Tonight it won the Grand Prix in the Brand Experience & Activation Lions after they took out the top award in the Radio & Audio Lions category earlier this week. Asia has also won 6 Silver Lions and a Bronze Lion in the category.

“The Unfiltered History Tour” won a Silver Lion in the category as well.

Silver Lions were also awarded to Ogilvy Singapore for “Gamer Asylum”, Grey Bangladesh for “Child Marriage Prevention Loan”, FCB India for “The Nominate Me Selfie”, Innored Seoul for “Greeting Milk” and Ogilvy Mumbai for “Shah Rukh Khan My Ad”.

Cheil Worldwide Beijing/Cheil Hong Kong picked up a Bronze Lion for “Quest For Dyslexia”.

57 Lions were awarded in the category.

Amit Wadhwa, CEO India, Dentsu Creative, said: “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins. Fingers Crossed!”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, said: “Today, we have made history with another tremendous victory. A Grand Prix and Silver!! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”

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