TBWA\Media Arts Lab Shanghai has released their latest “Shot on iPhone” campaign inspiring everyday creators in China on the world’s biggest short-video platform.
Apple is bringing the established Shot on iPhone program to Douyin for the first time, with the launch of the @Apple handle on the popular social media platform. Douyin is Chinese version of TikTok.
Shot on iPhone demonstrates the capabilities of the iPhone camera functions and the content anticipated on the new @Apple Douyin handle will highlight some of the core features of the camera, while also providing inspiration and educational tips and tricks to followers, enabling them to elevate their own creative outputs through iPhone.
The initial launch campaign aims to introduce Shot on iPhone to the Chinese market and inspire the audience to take part. Make everything you look at look amazing, with Shot on iPhone. It presents a challenge to viewers to try it for themselves, captioning the video “It’s your turn” and introducing the #ShotoniPhone hashtag to grow the international Shot on iPhone community within China.
For this launch, we are partnering with established creators to demonstrate just what is possible in the short video space with an iPhone 13 Pro, films will feature artists turning colorful paints into motion art and capturing color mixing with the Macro lens, making household cats into giants using the Ultra Wide lens and Cinematic Mode to transform cooking videos into inspiring Kung Fu-themed food films.
Follow @apple on Douyin for more exciting content and suggestions of how to make everything you see look amazing.
Creators featured in the campaign include:
Teeken Ng – ins: teekenng
Xishu (西树) – Douyin Account: 658398251
eWeiJun (曳尾菌) – Douyin Account: weijun00
David Ma – ins: davidwma
BOS (美丽科学) – Douyin Account: beautyofscience
Daishu – Douyin Account: 592093869