Publicis Groupe brings home two Grand Prix for APAC at the Cannes Lions 2022

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Publicis Groupe brings home two Grand Prix for APAC at the Cannes Lions 2022

Publicis Groupe APAC & MEA has brought home two Grand Prix trophies for APAC from the Cannes Lions International Festival of Creativity with Leo Burnett India winning the Grand Prix for Sustainable Development Goals for ‘The Missing Chapter’ for Whisper (P&G), which also won Silver in the Health Lions category.


Earlier last week, Leo Burnett Australia won the Innovation Lions Grand Prix along with a Silver in PR and a Bronze in Sustainable Development Goals for the ‘One House to Save Many’ campaign for Suncorp Group.

Overall, Publicis Groupe APAC & MEA won two Grand Prix, one Gold, three Silvers and two Bronze Lions:
• Leo Burnett India: Whisper’s ‘The Missing Chapter’ – Grand Prix (Sustainable Development Goals Lions) and Silver (Health Lions)
• Leo Burnett Australia: Suncorp ‘One House To Save Many’ Grand Prix (Innovation Lions), Silver (PR Lions) and Bronze (Sustainable Development Goals Lions)
• Leo Burnett Thailand: First Choice’s ‘Metaverrrrrr’ – Bronze and Silver (Film Lions)

Publicis Groupe APAC & MEA also achieved 34 shortlists across 14 different markets and 15 brands: Leo Burnett India (Whisper), Publicis Groupe Japan (INFINITI), Publicis Singapore (Vicks), MetaDesign China (Jing-A Brewing Co), Publicis Groupe UAE (Jeep/Oreo), Leo Burnett Thailand (Netflix/First Choice), Leo Burnett Vietnam (Heineken), Leo Burnett Australia (Suncorp Group), Leo Burnett Lebanon (UN Women), Leo Burnett Saudi Arabia (IKEA), Starcom NZ (Samsung), Leo Burnett Philippines (McDonald’s), and Circus Mauritius (ENL/HeliosEyewear).

“It took years of passion, tenacity and obsession to bring these Grand Prix-winning ideas to life in partnership with Whisper and Suncorp Group, but neither agency nor client ever gave up – ever. I’m so proud of everyone involved in these Grand Prix wins, and even prouder that they were created for two of our biggest clients: real work, with real impact,” explains Natalie Lam, Chief Creative Officer at Publicis Groupe APAC & MEA.

Publicis Worldwide is the #1 Regional Network of the Year for EMEA, while Leo Burnett is the #3 Regional Network of the Year for APAC.

Grand Prix, Sustainable Development Goals – The Missing Chapter (Whisper)

Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett says: “Winning a Grand Prix for Whisper ‘The Missing Chapter’ is a massive win, but especially winning it in the category of Sustainable Development is right where we want our work to shine. At Burnett we believe that creativity can transform human behaviour and our work for Whisper does exactly that – spreading period education to help girls stay in school. As I always say, the only way to predict the future is to build it yourself.”

“We have been building this platform over a period of time through multiple initiatives and ‘The Missing Chapter’ is an important initiative towards keeping girls in school. It’s real in its impact. And the work winning a Grand Prix for Sustainable Development at Cannes makes us immensely proud and reiterates our commitment towards the cause,” says Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India.

Grand Prix, Innovation – One House to Save Many (Suncorp Group)

Emma Montgomery, CEO of Leo Burnett Australia, adds: “We are beyond proud of the recognition we have received here in Cannes, but even more for what the working model that created this idea represents for our future. One House to Save Many was almost three years in the making, and a true creative collaboration between our agency, our clients and the partners we brought together to design the solution. This award proves big impactful creativity is a team sport, and when we work to outcomes, not campaign timelines, we get transformative results.”

The Cannes Lions Awards 2022 ran from 20-24 June.