Meta and Propel Manila turn any pathway into a walkway for Pride with augmented-reality filter
The Pride March is an annual cultural moment for members and allies of the LGBTQIA+ community. This year, they were able to #WalkWithPride wherever they are in the world. With Propel Manila and Meta’s Reels Pride Walkway filter on Instagram, people were able to strut, dance, sing, and express their support for the LGBTQIA+ community.
The #WalkWithPride campaign was created through Meta and Propel Manila’s partnership with Filipino Spark AR artist, Mitsuko Ono, and Filipino LGBTQIA+ artist, Brent Sabas. The campaign has seen the support of personalities like Pia Wurtzbach, Donnalyn Bartolome, Ranz and Niana Guerrero, and Inka Magnaye among many others. From the streets of New York to gardens and living rooms, more and more people have been turning their spaces into paths for Pride.
#WalkWithPride is Propel Manila and Meta’s effort to allow more people to show their support for the LGBTQIA+ community.
“Technology has always been a tool, and this Walk With Pride AR project with Meta continues to demonstrate how technology can make great ideas of being proud of one’s identity truly matter,” says JC Valenzuela, Chief Executive at Propel Manila. “While this AR was launched during Pride Month, this will be available beyond Pride whenever people want to express how proud they are of who they are.”
“Our platforms are a place where everyone can find their power and their voice to truly express their authentic selves and push for causes that matter. This Pride Month, we are championing the LGBTQIA+ creators and communities who are shaping culture and influencing how gender identity is express across our technologies,” says Rai Clemente, Strategic Partner Manager at Meta. “Through this collaboration with Filipino artists, we hope to help empower the LGBTQ+ community and illustrate our vision for a metaverse that provides vast opportunities to connect with people and communities in immersive ways.”
You can express yourself too!
1. Search for the filter Reels Pride Walkway in the Reels effect tab or click here.
2. Find a friend or mount your phone on a tripod.
3. Find a clear path and tap to set the walkway. Adjust by swiping or pinching.
4. Select audio icon and go for Bloom by Troye Sivan.
5. Now you’re set to take to the rainbow runway. Strut! Pose! Work and do your thing!
6. Add a caption and include the hashtag #WalkWithPride2022.
7. Post and invite your friends to also show their support for the LGBTQIA+ community.
Even after Pride month is over, the #WalkWithPride campaign will serve as a reminder that in the march for equality and inclusivity, no one ever walks alone.
Pictured above: All paths become a path for Pride on Instagram with the Reels Pride Walkway filter, created by Propel Manila and Meta, in partnership with Filipino Spark AR artist Mitsuko Ono and Filipino LGBTQIA+ artist Brent Sabas.
Pictured left: Former Miss Universe, Pia Wurtzbach walks with Pride on the streets of New York.
Pictured right: Filipino singer-songwriter and internet personality, Donnalyn Bartolome expresses her support for the LGBTQIA+ community.
Pictured left: Viral dancing duo, Ranz and Niana Guerrero turn their garden into a path for Pride.
Pictured right: Voice over artist and internet personality, Inka Magnaye takes to the rainbow runway.