Wolf BKK and Central Department Store are back with a new ad to entice shoppers to shop with their hearts at the Central Midnight Sale, because for them there’s no such thing as ‘no space’ nor ‘too many’ in their vocabularies when it comes to shopping, those are rookies’ excuses.
According to shoppers’ insight during sale events, they cannot resist the joy that shopping brings to them. From the soft touch of the fabrics, the buttery scent of new leathers, to the endless shades of reds and pinks; how can you hold back when they’re begging you to take them all home with you. Here comes the longest-running first world problem, because no matter how much space you’ve got, it never seems to be enough for shoppers.
Central wants to empower all shoppers and their creative solutions to always find more reasons to shop. This campaign from WOLF BKK and Factory 01 is here to encourage shoppers to fight for the space, to make more space and to save every square inch at all cost for the upcoming irresistible deals Central Midnight Sale has to offer.
Client: Central Department Store
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Kanit Mingmuang
Art Director: Suvipa Tachaplalert
Copywriter: Supakit Sukaroj
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn