Ten Effie awards (3 Golds, 4 Silvers and 3 Bronzes) have been given away at the Effie Awards Show 2022 last night.
Organized by Association of Advertising & Marketing Singapore (AAMS), this is the 19th Effie Singapore.
A jury panel of over 30 judges comprising Singapore renowned marketing and advertising professionals determined the winners after two rounds of intense judging.
Ogilvy Singapore emerged as the top brand with a Gold, a Silver and a Bronze. Leo Burnett follows next with a Gold and a Silver while Cheil Singapore was awarded a Gold.
BLKJ Havas walked away with 2 Bronze in hand, Superson Singapore and 72andSunny with a Silver each.
Luke Tucker, Co-Chair of Effie Awards Singapore 2022, as well as Regional Head of Marketing, Citibank said: “This year, I commend the bravery of agencies and their partners pushing boundaries, and the courage for the advertiser to trust the strength of the strategy and ideas. It was heartening to see more submissions this year in collaboration between brands and agencies, which is something we continue to encourage.”
Shufen Goh, President of Association of Advertising & Marketing Singapore (AAMS), as well as Co-founder and Principal of R3 Worldwide commented: “We have introduced new categories this year and they are well received. More than 30% entries received are under new categories. Entries from independent agencies and clients have also doubled from 2017.”
Click here to view the full list of winners.