Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mohamed Bareche, creative director at Publicis Dubai.
Winner: Bodyform / Libresse / Saba ‘#Periodsomnia‘. Another masterpiece from AMV BBDO, I love the documentary-style direction coupled to the infrared camera effects, the soundtrack and above all the end line : Periods never sleep, but why shouldn’t we? This is what we call a human insight. READ ON…