Zeno Group Malaysia adds HSBC Malaysia and YTL Communications to its growing B2B portfolio

Zeno Group Malaysia has been tapped by HSBC Malaysia and YTL Communications for integrated communications programmes. The new appointments come on the heels of several other recent B2B wins.

Zeno’s remit for HSBC includes a social strategy that complements its new brand promise, “Opening Up a World of Opportunity.” Meanwhile for YTL Communications, Zeno is developing PR programmes to raise the profile of its telecommunications brand, YES, in supporting the nation’s agenda of a 5G network and infrastructure.

“As the pioneer of nationwide 4G in Malaysia, we now have an important mission to lead the nation by being the first to launch 5G commercially. And to bring world-class 5G plans and devices to enable our vision of “5G for All” in Malaysia. Zeno understands the dynamic market landscape and the importance of our mission as the catalyst to drive digital infrastructure innovations for the country. We are happy to be working with the Zeno team, tapping into their communications expertise to tell our story to the stakeholders,” said Wing K. Lee, CEO of YTL Communications Sdn Bhd.

Other B2B wins include being named as agency of record for HID Global, which offers the broadest portfolio of physical access solutions (PACS) for access to secured doors, gates, networks, services and more, in a highly secure manner with convenience. Lastly, iNTERCiTY, a homegrown end-to-end data document processing and record management company, has engaged Zeno to provide PR and content support.

Amanda Leong (pictured), Managing Director of Zeno Group Malaysia, said: “As Malaysia gears toward post-pandemic recovery, we are honoured to represent progressive brands like HSBC, YES and more, in discovering new opportunities and creating experiences in the new normal for its customers. We’re excited to leverage our creative, fresh approach in communicating with the intended audiences in a more authentic manner to deliver real business impact.”