BBH India hires George Sebastian in ECD role

BBH India has announced the appointment of George Sebastian as Executive Creative Director. He will report to BBH India’s Chief Creative Officer & CEO Russell Barrett.

Sebastian brings with him 14 years of experience. In the past, he has worked with Enormous Brands, Grey Group and most recently, he was Senior Creative Director at DDB Mudra. With a heightened sense of aesthetics and an eye on the big picture, Sebastian has helped brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac unlock their purpose and ambition.

Sebastian was part of the team that pitched, won and conceptualised an integrated campaign – India’s most Exciting Workplace for the Indian Army that led to a major shift in the way the youth perceive the armed forces.

Russell Barrett, CCO & CEO, BBH India, said: “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30 second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi as in English. He’s a mature creative leader who is as driven as the hungriest first-jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

Sebastian said: “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all black sheep to explode its massive potential.”

A multi-hyphenate, Sebastian is also an experienced voice artist, vocalist and poet.