On World Emoji Day (July 17th), INFINITI and Publicis wanted to challenge the status quo by reimagining the current car emoji. Alfonso Albasia, Senior Vice President, Global Design for INFINITI, took it upon himself to redesign the car emoji and challenge the age-old depiction of cars in emojis.
INFINITI want to modernize the car emoji to something that better represents the auto design community around the world. Albasia is the perfect person to spearhead this initiative after being recognized for his lifetime of work as Designer of the Year 2022 in Newsweek’s inaugural World’s Greatest Auto Disruptors awards.
By re-designing the car emoji to the Unicode consortium, an organization which manages and selects the emoji icons used by the world’s smartphones. Through this effort, INFINITI and Publicis hope to modernize the car emoji to something that better reflects the design philosophy and represent the auto design community around the world. More importantly, it’s about triggering conversations.
The campaign can be viewed on INFINITI’s social channels.
Antoine Malin: Manager, INFINITI Global Marketing
Publicis: Lead agency for INFINITI
Eric Micotto: Videographer, Micotto Studios