Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Linda Carte, creative director at FUSE Create in Canada.
Winner: Mattress Firm ‘Don’t Sleep on Sleep‘. Like a lot of people at the beginning of the pandemic I downloaded TikTok, was immediately hooked and stayed up nights endlessly scrolling. In the past 2 years we have been thrown into new work situations, working from home in our comfy clothes soon became working longer hours. Somewhere along the way the line was blurred between work, home and sleep. I think the creative here is bang on. Beautifully executed, this cautionary tale of sleep neglect reflects how we’re all feeling. Now I’m off to delete TikTok for the third time. READ ON…