Havas Media Group has announced the launch of its strategic full service e-commerce offering Havas Market in Singapore, following the appointment of Prayarana Aryan as Head of E-commerce. Based in Singapore, Prayarana has more than 14 years of experience across marketing, strategy, retail & eCommerce.
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
Havas Market will provide a comprehensive understanding and analysis into the brand’s E-commerce environment, including marketplaces’ such as Amazon, Lazada, Shopee, TMALL, JD.com, Social Commerce, D2C, and eRetail. This approach will be guided by Havas Media Group’s unique Mx process that uses connection, context and content to create the most meaningful experience for a consumer.
In her role, she will help unlock and support clients in the marketplace space, reporting to Deanson Lee, Executive Director, Digital Strategy & Client Solutions, Havas Media Group.
Prayarana said: “Brands need to continuously evolve to win in today’s e-commerce space. I look forward to leveraging my past experience and Havas Market’s capabilities to future proof and transform our client’s businesses.”
Lee said: “The e-commerce space in Singapore has seen tremendous growth with a shift in shopping behaviour post pandemic. I am confident that under Prayarana’s stewardship, Havas Market will help clients drive sales across the full shopping ecosystem to optimise their e-retail businesses.”