Mediabrands announces executive promotions of Joanne Tong, Penny Chow and Man Leung

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), has announced the executive leadership promotions of Joanne Tong, Penny Chow and Man Leung, in line with growth plans for the Greater China agency network.

Tong (pictured middle) has been appointed to the position of Managing Director Hong Kong, Chow (pictured left) has been appointed to the position of Managing Director Taiwan, and Leung (pictured right) has been appointed to the position of Head of Reprise and Initiative Hong Kong. All three appointments are effective immediately.

Promoted from her prior position as Head of Strategy Mediabrands Hong and Taiwan, Tong will be charged with the growth leadership of the Mediabrands Hong Kong agency network, drawing upon her 20 years specialized marketing and advertising industry experience across renowned 4A’s agencies and corporate behemoths.

Adding to her previous remit leading Mediabrands Content Studio (MBCS) Hong Kong and Taiwan, Chow will be extending her role to include Managing Director of the Mediabrands agency network in Taiwan. Responsible for countless award winning campaigns, in addition to agency and leadership accolades, Chow’s 20 year career in media and advertising has encompassed celebrated collaborations with numerous brand giants including Disney and Coca-Cola.

From his prior role as Head of Business Development Hong Kong and Taiwan, Leung has been promoted to a broader leadership role as Head of Reprise and Initiative Hong Kong, where he will utilize his 19+ years industry experience specialized in building digital infrastructure for data-driven marketing solutions, to drive the transformational, digital and performance media growth across the Reprise and Initiative agencies in the Hong Kong market.

“This newly embedded local market leadership is testament to the growth and diversification of our agency network offering across the greater China region. It has been extremely gratifying to find exactly the right leadership talent we needed to drive this growth from within our own agency network, not only providing the development opportunity for our own people to grow and assume broader leadership responsibilities, but also utilizing their deep expertise and understanding of our product offering, our culture, in addition to the local market growth opportunities”, said Melinda Po, CEO Mediabrands Greater China.

With Tong and Leung based in Hong Kong, Leung will report to Tong, and Tong will report to Melinda Po, CEO Mediabrands Greater China. Chow based in Taiwan, will also report to Melinda Po.