Edelman strengthens leadership team in Hong Kong and Taiwan with 4 new appointments

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Edelman strengthens leadership team in Hong Kong and Taiwan with 4 new appointments

Edelman has strengthened its leadership team in Hong Kong and Taiwan, having elevated leaders across its Corporate, Brand and Technology offerings as well as expanded its creative team to deliver integrated solutions across all clients. The appointments come shortly after Delicia Tan’s arrival as CEO of Hong Kong and Greater Bay Area.


Tasked with diversifying Edelman’s Corporate Communications offering, Angela Hui has been elevated to Head of Corporate for Hong Kong and Taiwan. Hui will also continue to build on the firm’s crisis and issues management practice, overseeing the implementation of global best practice and continuous innovation in this field, particularly in the digital space. She will also oversee the continuous deployment of integrated solutions across all client portfolios.

Simon Chan will serve as Head of Technology for the Greater Bay Area, providing tech-sector clients based in this unique regional hub with specialist services and dedicated focus. Chan joined the team from Edelman London in November 2018. In his new role, he will partner with Edelman’s APAC tech sector lead, John Kerr, overseeing the development of a regional Centre of Excellence based out of Hong Kong, providing regional clients with solutions in the areas of Web 3.0 and the Metaverse.

Sofia Yip has been appointed as Head of Brand across Hong Kong and Taiwan. With brands operating at the intersection of culture, purpose, and society to succeed, Sofia’s fluency in brand management through the lens of trust and relevance, strong track record of leading integrated global and regional accounts and deep local cultural understanding will help our clients’ brands reset and reimagine in the moments of rapid change and help accelerate Edelman Brand offer to unlock further growth.

Oliver Davis has also come onboard from Ogilvy as the firm’s new Creative Director across Hong Kong and Taiwan, bolstering Edelman’s integrated capabilities. Davis brings more than 9 years of experience in creative, having played a critical role in award-winning brand campaigns, fame-making activations, product launches and customer communications for brands including Pizza Hut, Huawei, and Coca-Cola. Davis will report into Executive Creative Director, John Koay, who joined the firm from Ogilvy earlier this year.

“Clients today demand borderless digital-first integrated communications that drives impact. Working together as onE Edelman team across Hong Kong, Taipei and the Great Bay Area will enable us to create compelling new touchpoints for their stakeholders, while building engaged communities through digital storytelling and immersive experiences. This will enable them to stand out, build engagement and ultimately, drive real action,” said Delicia Tan, CEO of Edelman Hong Kong and the Greater Bay Area.