BBH Singapore teams up with LePub Italy on new Heineken Silver walking on beer campaign

BBH Singapore has partnered with LePub Italy to launch this new campaign for Heineken Silver because there’s nothing like walking into the club and ordering one. Except walking into the club wearing Heineken Silver.

The smoothest beer presents the smoothest drop ever in collaboration with The Shoe Surgeon. This new campaign for Heineken Silver uses a specialised surgical injection method to make ‘Heinekicks’, the first ever pair of sneakers that allow you to walk on beer.

Shoe Surgeon Dominic Ciambrone, who has created high-profile custom sneakers worn by the likes of LeBron James, DJ Khaled and Drake, helped Heineken created the limited-edition Heinekicks sneakers containing real beer.

“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and created a design to reflect that,” said The Shoe Surgeon. “The shoe not only embodies the energy of Heineken Silver, but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’

Credits
Agency: BBH Singapore / LePub
Production: The Shoe Surgeon
3D Effects: Pleid St.
Account Director: Andy Norris
Account manager: Crystal Loo
Associate CD / Art Director: Kenneth Foo
Associate CD / Art Director: Livio Gerosa
Associate CD / Copywriter: Adeline Siow
Business Director: Manavi Sharma
Chief Creative Officer: Bruno Bertelli
Chief Creative Officer: Sascha Kuntze
Client: Bram Westenbrink
Client: Rajeev Sathyesh
Client: Daniela Iebba
Client: Tanya Lubis
Client: Pearly Lim Mei Sze
Client: Nguyen Ngoc Han
Client: Jonathan O’Lone
Creative Director: Guy Lewis
Executive Creative Director: Cyril Louis
General Manager: David Pagnoni
Group CD / Art Director: Gaston Soto
Group CD / Copywriter: Nikhil Panjwani
Head of Content Production: Eddie Jackson
Head of Production: Wendi Chong
Retoucher: Sally Liu
Senior Account Director: Francesca Baldrighi
Senior Digital Art Director: Nico Tangara
Strategic Planner: Tom Hargreaves
Strategic Planner: Gwen Lee
Strategy Director: James Moore