There were several top agencies in Asia that put in strong creative performances over the last 12 months and this is recognised with their high ranking in The Work 2022. Over this week, Campaign Brief Asia showcases the work of those that made The Work 2022 Asia Hot List…
Three agencies have ranked in equal #7 position in Asia’s Hot List for Campaign Brief’s THE WORK 2022. With 22 Acceptances Wunderman Thompson Bangkok has doubled their tally from 2021 (11 Acceptances) and their improved performance sees them rise up to equal #2 in Thailand.
With campaigns for 11 different clients being accepted, the agency’s strongest performing campaign was “The Trainee” for The 1 Central Limited which scored 4 Acceptances.
Other top work from the agency was their TikTok “Songkran Stranger” campaign which received 3 Acceptances. “Shelter Signboard” which helped Thai farmer for agricultural fertilizer – Tra Mongkut and “Museum of First Time” for Women and Men Progressive Movement Foundation.
Work for clients including dtac, Dutch Mill, EveandBoy, Heineken, Kitkat, Netflix and Wacoal also scored Acceptances to THE WORK 2022.
This year, Campaign Brief’s THE WORK 2022 received a record 4,197 entries – up from last year’s record number of 3,672 entries, 2,611 entries in 2020 and 2,788 entries in 2019.
The top country for entries to Campaign Brief’s THE WORK this year was Australia with 1238 entries (up from 962 entries last year). THE WORK also received 482 entries from Thailand, 426 from Philippines, followed by China with 401, India with 370, Taiwan with 309, Singapore with 267, New Zealand with 221 and Hong Kong with 214.