DDB Group Singapore has been appointed creative agency-of-record in a three-year partnership with Audi Singapore. The agency is tasked with bolstering customer loyalty and awareness of the German car brand’s product range across all marketing channels, with a specific focus on social media.
With electrification underscoring the future of Audi in Singapore, DDB Singapore will also support the communication roll-out of the car manufacturer’s road map in the country.
Rudi Venter, Head of Marketing at Audi Singapore, said: “We are very pleased to forge this new partnership with DDB Singapore. The DDB team has shown that they understand the spirit of Audi, or as we call it “Living Progress”. We are confident of our choice of partner and look forward to the exciting journey ahead.”
Leading the DDB team following an intensive, four-way pitch, Neel Chhaya, Managing Partner at DDB Singapore, said: “It is an honour to be able to work on one of the most leading and desirable car brands in Singapore. Throughout the process, our goal was to align the brand locally without losing sight of the big picture globally. Above all else, we set out to prove our team’s tenacity, commitment, and complete understanding of the brand’s DNA.”
“The DDB team’s hunger, passion and devotion are testament to our belief that creativity is still the most powerful force in our business. We look forward to getting our engines started with Audi.”