Publicis Worldwide India unveils latest SKODA Auto series promoting the SKODA SLAVIA
Publicis Worldwide India has released the second leg of its integrated campaign for SKODA AUTO India following the successful launch campaign for the SKODA SLAVIA model earlier this year. The new campaign promotes the modern-yet-functional sedan to the Indian masses.
The series of five films, continue to push the SLAVIA journey forward. With humour and the right insights, the films take the viewers through the life of an Indian family and how each of these game-changing features of SLAVIA help them navigate their everyday journey. The campaign is a part of ŠKODA AUTO’s 2.0 philosophy of ‘Made of what really matters.’
The inaugural launch campaign undertaken earlier this year was built on the central thought – ‘The car that’s in your heart, is the car that really matters’. This was centred on a host of features that make SLAVIA a standout car in the marketplace. As is known, SLAVIA is built with state-of-the-art craftsmanship and stunningly elegant designs. Apart from that, SLAVIA is a game-changer in the category – be it for its power, performance, space or technology, making it truly the car that really matters.
Tarun Jha, Head of Marketing, ŠKODA AUTO India, said, “We wanted to give each feature of the SLAVIA a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour. ŠKODA believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences”.
Paritosh Srivastava, CEO, Publicis Worldwide India, said, “‘SLAVIA is a real game changer for ŠKODA in India, it’s a great product with a very bright future. The launch campaign did very well and the challenge was to push the narrative of ‘Made of what really matters’ further.”
The campaign will tap all essential platforms led largely by digital and social platforms.
VIEW THE INFOTAINMENT SYSTEM FILM
VIEW THE 521 LITRE BOOT SPACE FILM
VIEW THE VIRTUAL COCKPIT FILM
VIEW THE ELECTRIC SUNROOF FILM
VIEW THE VENTILATED FRONT SEATS FILM
Credits
Client: ŠKODA Auto India
Agency: Publicis Worldwide India
CEO: Paritosh Srivastava
Creative: Ajeet Shukla, Arvind Menon, Amit Malik, Sagar Juneja, Puneeta Mahadeva, Shilpa Potekar
Account Management: Amritarupa Banerjee, Govind Agarwal, Royden Gomes, Dhruvita Dave, Subham Chowdhury
Planning: Sridevi Nair
Production House: Bow Chicka Wow Wow Films
Director: Anthony Karbhari
